Did You Read These 5 Trending Posts in June?

June was a big month for Coldwell Banker. If you didn’t know, we are still continuing with the  roll out of our Home Field Advantage MLB partnership. We also announced our collaboration with BuzzFeed and we’re proud to be the first real estate company to do so. Our blog was also booming with great articles. To recap, here are our Top Five most viewed posts…

Three Reasons Why We Love the World Cup

The World Cup is well on its way and there are a few reasons why we’re excited about the 2014 installment of arguably the greatest sporting event on Earth.

Six Unique Ways to Light Up Your Backyard

Bright ideas to brighten up your backyard fun.

How to Plan a Successful Move with Children

Do you know the four steps to an almost seamless move? 

Three Ways for Home Sellers to Maximize Showings in the Summer

Summer is finally here. Keep these ideas in mind for maximizing your warm-weather selling success…

15 Beautiful Backyard Swimming Pools

The perfect dose of some of the most beautiful and incredible swimming pools from Coldwell Banker listings.

The Blue Matter Blog is updated daily. Be sure to check back regularly for the latest industry news, trends and more!

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3 Reasons Why We Love the World Cup

According to a recent poll conducted by ESPN, Major League Soccer is now just as popular as Major League Baseball among Americans aged 12-17. With the rise of a domestic soccer league in the United States and the increased exposure we now have to the top flight European soccer leagues; the sport most beloved throughout the world is finally starting to catch on in the United States.

While the Superbowl and World Series garner an immense amount of viewership, the quadrennial event known as the World Cup is a spectacle rivaled by none other. In fact, it has been reported that half of humanity tuned in to watch at least one game during the 2010 World Cup; and experts are predicting an even larger audience for 2014. The game certainly is beautiful, and the tournament is always riveting – but there a few other reasons why we love the World Cup.

1. It’s about Home

At Coldwell Banker we believe that home is everything. Our homes are where we’re from, where we feel safe, and is a reflection of who we are. Each of us belong to a home with walls and nails and our loved ones in it, but we also belong to a home much bigger than the one we come home to each night. And that home is our country – wherever that may be for you. For one month, 23 players from 32 nations wear their country’s colors and do their best to represent the determination, character, passion, and resilience of their people. And for one month, despite whatever differences that may divide people of any given country, we all gather together side by side in plazas, pubs and homes, and root for our respective countries. Our home. It also gives us the ability to take a look back and appreciate where we came from as well. Whether we had grandparents who moved to the United States from Italy, or ancestors who migrated from Spain to Puerto Rico - often times the World Cup offers us the chance to also pull for countries who  hold a special place in our family’s story.

2. Video Content is King

As marketing guru Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell”. We feel like there is no more powerful medium than video to tell beautiful and engaging stories. Whether it’s our videos from our International Film Festival, Homefield Advantage series or the tens of thousands of agent and listing videos on our digital platforms – we know that video is an unparalleled way to connect with people in 2014.

The ramp up to the World Cup has seen a flood of engaging video content that connects with both avid and casual fans. While I’m sure many of the other participating countries have done so, US Soccer has embraced the power of video to tell stories and build a connection between American fans and the 23 young men on this year’s team. They recently released a video series titled: “One Nation. One Team. 23 Stories” that illustrates how powerful simple video can be.

3. It will be the most “Social” event in history

Lewis Wiltshire at Twitter recently told The Guardian that “the 2010 World Cup was the largest period of sustained activity for any event in Twitter’s history”. With that being said, there have already been more tweets generated about this World Cup before a ball has been kicked than for the entire tournament in 2010. From players engaging with fans on Instagram and Twitter, to broadcast analysts actively engaging with fans across the major social platforms; Social Media is no longer on the periphery – but an integral part of the World Cup experience in 2014.

We love this because social is at the heart of everything we do at Coldwell Banker. Whether it be having meaningful conversations with consumers and our network via our #HomeRocks hashtag that we added to the end of our commercial, to posting MTV Cribs-like pictures of homes on Instagram, to holding user generated video contests on YouTube – we love the way social allows for authentic two way conversations.

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The true power of sport is that it is about more than just the game that gets played. It’s about the underdog. It’s about passion, dedication, persistence, belief and buying into being a part of something greater than just ourselves. We love the World Cup and are eagerly anticipating the magical moments that are assuredly to come in the games that will be played. But we also love the World Cup because of how it wonderfully reflects our society and how so much can change within four short years. Online video has exploded, Social Media has become ubiquitous and we’ve fully embraced the second (and third) screen. Everything changes and so have we. The World Cup highlights the best part of the human spirit and shows us how despite our differences, we are all very similar. We wish whoever you route for the best luck! Who do you have winning the tournament?

*Soccer field image courtesy of Paullus23
* Plaza image courtesy of Daily Mail UK

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Are Grown Up Decisions Being Influenced by the Youngest Members of the Family?

By Dr. Robi Ludwig

Click to View Full Infographic

Parenting styles have changed dramatically over the last 30 years. We’re clearly no longer living in a “because I said so” kind of world. Rather, societal changes have produced a more collaborative parenting approach than the authoritarian styles of the past. As a society, we’ve become more respectful, cooperative and open to new ideas.

But have we shifted too far and created a new parenting order? Have parents stopped calling the shots and in doing so, designated their children their family’s “Chief Purchasing Officer?”

It’s completely natural for parents to want what’s best for their children, but part of being a parent is knowing that what’s best for a child in the short term may not be what’s best for a child in the long term. Parents exercise this judgment every time they remind their children that ice cream is not an appropriate substitute for dinner, or that it’s time to go to bed after a fun day.

When making decisions for their family, it’s critical that parents not to lose sight of the big picture, especially when it comes to making major life decisions like whether or not to move to a new house.

So what does this shift to more child-centric decision making mean for modern families? When it comes to figuring out whether or not you’ve outgrown the family home or have the opportunity to relocate for a great job, remember that adult decisions should be made by the adults in the house. Consider the long-term impact a move would have on the family. Perhaps it’s a space issue. The kids are fighting about sharing a room, or maybe that dream job has finally come through and could open a lot of doors.

Change is scary for everyone, but it’s important for parents to be balanced when making major decisions, such as whether or not it’s time to move to a new home. This means weighing all the pros and cons for the short term and the long term. Most children don’t have the ability to accurately assess short-term discomforts against long-term opportunities, and this is where the parents can step in. The best changes in life often occur when we use our head, our hearts and then follow our instincts.

Because change can bring a lot of intense and uncomfortable emotions, we often forget how good it can be for both parents and children. Parents who embrace their fears are often struck by how well their children adapt and how positive change can be. While switching schools or neighborhoods may feel difficult at first, these changes can help children learn how to adapt to the larger changes they’ll experience in life.

One of the best ways to help children feel more comfortable and confident about the family moving is to make sure they feel involved and supported. Sit down and talk to your children about why you made the decision to buy a new home. Point out all of the positives they can look forward to, and help them embrace the excitement while simultaneously showing you understand their concerns. The summer is often the perfect time to make this transition. Kids are out of school, which makes a move feel easier and less disruptive.

Click to view full infographic

Taking kids to visit a new neighborhood or community before making a move can also have lots of benefits. It helps kids get excited about their new home, and it’s a great opportunity to meet other parents and children in the area.

Moving is a process of letting go of the old life while reaching for the new. Developing some “change confidence” allows parents to know they’re making the right choice for themselves and their family. And what could be better than that?

Cover image via abacusconstruction.org

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April’s Most Popular Homes from Coldwell Banker Instagram and Pinterest Accounts

Another month completed means another look at what posts were most popular on Coldwell Banker Instagram and Pinterest pages. You’ll definitely agree with me when I say that the photos just keep getting better and better.

In April some of our most popular listings posted on Instagram and Pinterest were an exclusive Caribbean escape in the B.V.I. with unparalleled ocean views, a lavish Santa Barbara mansion, and a dramatic mountain abode in Boulder.

To see these breathtaking homes and more keep reading. And of course, be sure to follow all of our social media accounts to stay updated on daily posts of the most beautiful homes you’ll ever see!

1. Tortola, British Virgin Islands

An incredible Caribbean escape with ocean and mountain views.

2. Santa Barbara, CA   

A lavish and colorful mansion that is perfect for entertaining.

3.  Boulder, CO

A magnificent mountain escape. 

4. Santa Barbara, CA

While this may look like a villa in Europe, it’s actually a Mediterranean influenced mansion in California.

5. Uvita, Costa Rica

 A tropical Costa Rican escape.

6. Winter Park, FL 

The entertainment hub of this home. 

7. Calistoga, CA   

 Yes, showers this incredible do exist.

8. Atherton, CA

 This home is a floral enthusiast’s, and landscaper’s, dream. 

9. Upper Arlington, OH

A cool and contemporary home library.

10. Tulsa, OK

An exquisite entry way and staircase.

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March’s Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

Thousands of people visit Coldwell Banker’s Pinterest and Instagram accounts daily. They come for decor and design inspiration, for their fix of beautiful properties, and for information about some of the hottest listings in real estate. We’ve compiled a visual list of the homes that were the biggest hits on our social media accounts for the month of March. Check them out below!

1. Mercer Island, WA

March liked 1 e1395671637503 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

Can you imagine driving up this beautiful sprawling driveway to your very own luxury oasis. This Coldwell Banker Previews International property is listed for $18,650,000.

2. Malibu, CA   

March liked 21 e1395679650701 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram AccountsAn amazing closet inside a magnificent, custom, Malibu estate. This Coldwell Banker Previews International property is listed for $27,500,000. 

3. Savannah, Cayman Islands

March liked 3 e1395672241774 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

If privacy and West Indian charm, coupled with extensive gardens and gorgeous ocean views are what you seek- this is the perfect home for you! This Coldwell Banker Previews International property is listed for $4,999,000.

4. Beverly Hills, CA

March liked 4 e1395672590974 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

A master bathroom that exudes luxury and sophistication. This Coldwell Banker Previews International property is listed for $11,900,000.

5. La Quinta, CA 

March liked 5 e1395673225297 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

A stunning home that offers the ultimate in luxe desert living. This Coldwell Banker Previews International property is listed for $4,995,000.

6. Miami Beach, FL

March liked 6 e1395673435876 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

One of the hottest pieces of real estate in one of the hottest and most beautiful cities in the world. This Coldwell Banker Previews International property is listed for $8,900,000.

7. Dana Point, CA March liked 7 e1395673910922 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram AccountsA show stopping fireplace overlooking the Pacific Ocean. This Coldwell Banker Previews International property is listed for $19,995,000.

8. The Woodlands, TX

March liked 8 e1395676209203 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

A hidden Mediterranean villa in Texas. This Coldwell Banker Previews International property is listed for $3,489,000.

9. Medina, WA 

March liked 9 e1395676421572 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

An architecturally rich home. This Coldwell Banker Previews International property is listed for $3,580,000.

10. Seattle, WA

March liked 101 e1395678201471 Marchs Most Popular Homes From Coldwell Banker’s Pinterest and Instagram Accounts

An ultra luxe bathroom and shower. Seattle, WA Listed with Coldwell Banker BAIN for $3,495,000.


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Your Home Is You

Your home is made of wood and nails. It’s made of doors and windows, but it’s more than that.

Home is the canvas on which much of our life is painted. It’s the place we long to return to. It’s the joy we celebrate when we find it. It’s the castle upon which our personal kingdom is built.

Your home is built with infinite memories. Crack open an old scrapbook or browse through your digital photo album and you’ll see the most prominent memories start at home. Graduation. Birth. Marriage. Birthdays. Holidays. Little League. These moments are captured at home.

At Coldwell Banker, we believe we know the feeling of home better than anyone else. It’s the foundation on which our brand was built and the reason it’s succeeded for 107 years. Millions of people have trusted us with helping them find a place to call home. That’s humbling.

The largest investment of their life. The most significant purchase people make. The place where children are raised. Hearts are broken. Puppies are brought to. Where love resides. The place that is an extension of those that abide therein. Home. Home is what people trust a Coldwell Banker agent with every single day.

Home is not just a place. Home is our calling. And we realize that your home is who you are.

That’s the message we want to convey in our latest ad for 2014. It will make it’s television debut on the Academy Awards this Sunday, March 2nd. Some brands run ads to grab attention, beat their chests or to entice you to visit their websites. Coldwell Banker runs ads to convey a message. A message we believe strongly in.

Your home is the only place in the world where you know one perfectly wonderful thing for certain…you’re home.

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Best Homecomings In Movie History: The Notebook

thenotebook Best Homecomings In Movie History: The Notebook The Notebook (New Line Cinema) has deservedly earned its place as one of the greatest love stories of the 21st century. Its cultural significance and cult following has sky rocketed the film into popular company like: Casa Blanca (Warner Bros.), When Harry Met Sally (Columbia Pictures), Ghost (Paramount Pictures), Titanic (20th Century Fox) etc. What ties these films together is their perfect portrayal of how all-encompassing love can be. But what sets The Notebook apart is its absolutely heart wrenching, tear-jerking  ‘homecoming’ scene when Allie returns to her true love, Noah. And for that reason, the film is being featured as a nominee for Coldwell Banker®’s #YourHome Awards.

Instead of getting too sappy and recounting every detail of the romance drama (which for avid fans of the film, like me, is easy to do), I thought it would be refreshing to expose a couple of little known facts about the movie.

#1- Did you know: Steven Spielberg was in the talks to direct the movie.

#2- Did you know: Big shots like Tom Cruise and Justin Timerberlake were contenders to play the role of main character Noah Calhoun.

#3- Did you know: It has been alleged that Noah (Ryan Gosling) and Allie (Rachel McAdams) had major difficulty filming together as they did not get along. (CAN YOU BELIEVE IT?!) Now that is some seriously good acting.

#4- Did you know: Ryan Gosling had to wear color contacts in order to play the character of Noah, which is a shame because he has incredible blue eyes.

#5- Did you know: The Notebook won “Best Movie Kiss of All-Time by Entertainment Weekly in 2011.”

All facts courtesy of Thought Catalog®

Now let’s see if The Notebook can win the #YourHome Award; cast your vote now! Results will be announced right here on the blog on 2/26.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

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Would You Date Someone Who Lives with Their Parents?

Valentine’s Day is just around the corner and Cupid’s arrow is about to strike. With more millennials living at home after graduation, this begs the question – would you date someone who lives with their parents?

Coldwell Banker Real Estate surveyed 2,000+ Americans, and found that the majority of Americans (72 percent) are okay with dating someone who is living with mom and dad.  Not surprisingly, this is especially true among those ages 18-29 (80 percent), considering millennials think it’s perfectly fine to live at home for up to five years after college.

“Today’s dating habits are evolving as living with your parents is becoming the norm,” says Dr. Robi Ludwig, leading psychotherapist and Coldwell Banker Real Estate lifestyle correspondent. “There is now less of a stigma around living with mom and dad, which has led to dating someone in this situation to be more acceptable. The boomerang phenomenon is directly impacting the way in which we view dating and the relationships that transpire from these arrangements.”

When it comes to the battle of the sexes, men should take heed – 37 percent of women say that they would not date someone who lives with their parents compared to 18 percent of menthat’s more than double. While men seem to be more forgiving in their dating standards, moving out into one’s own pad may be the key to a flourishing love life.

“For those who are in this living arrangement, it’s important to set a plan to eventually transition to the next phase of their lives,” adds Dr. Ludwig.

So while it’s okay to spoil your sweetheart with flowers and chocolates on February 14, it may be wiser to start looking for that love shack – with the help of Coldwell Banker, of course!

 The full survey results can be viewed here

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There Is No Place Like Home Sweet Home

CWB HomeRocks Instagram 612x612 06 There Is No Place Like Home Sweet HomeInspiration can come from many places. Sometimes it happens when you least expect it. Recently on a business trip to Louisiana I found myself delayed at the airport, sure to miss my connecting flight. Now the last place I’d ever expect to find inspiration is an airport, but it happened.

I’m sitting in the terminal on the phone with the airline’s automated phone system. Seeing me get frustrated, a person sitting across the table from me asked if she could help. Turns out she worked for the airline, but was off duty. After assuring me that the airline would reassign me to a later connecting flight, she asked where home was. At first, I thought it was a little odd that a complete stranger would ask me such a question. Where is home? Hmmm.

She didn’t ask where I was “headed.” She didn’t ask where I “lived.” Turns out, home had a special meaning for her. She was headed home to meet her husband who was flying from Afghanistan after a six month tour of duty. She said to me, “he’s finally coming home.” I thanked her for her helping me navigate the airline delay, wished her safe travels home and to please tell her husband “thank you” for everything he does for this country.

Later as I sat there, 37,000 feet above the earth, on my way home I couldn’t help but reflect on the meaning of home, and of course how precious it must be for that serviceman who is hours away from coming home to his wife. And how many people around the world are holding on to that feeling of “going home.” You see the meaning of home is the same everywhere in the world. It may come in different languages, shapes, sizes and certainly represents different emotional moments, but no one ever said “I can’t wait to get back to my long-term financial investment.” Right?

In fact, think about all the different phrases where we use the word “home:”

  • “I can’t wait to get home to and sleep in my own bed.”
  • There was Dorothy from the Wizard of Oz, “There’s no place like home…..”
  • How many moms have said “just wait ’til your father gets home!”
  • There was that great moment in Top Gun when Goose (Anthony Edwards) said “Take me home, or leave me forever!”
  • One of my favorites is “home for the holidays.” How can you not be happy about that?
  • While it doesn’t have “home” in it, how about the term staycation! That’s right, getting away from it all at home.

That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of life experience that feeling of coming home.

I say it’s time we all take a moment and reflect on what “Home” truly means. A place of celebration. A monument of great memories. A moment of tribute to those who help protect our home everyday! That is home sweet home.

Don’t miss the debut of the Coldwell Banker ad, “Home Sweet Home,” on the Grammy Awards which air Sunday, January 26th at 8 p.m. on CBS. Join the conversation on Twitter by following us at @coldwellbanker and using the hashtag #HomeRocks.

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Best Songs About Home in 2013: Hold On, We’re Going Home by Drake

On Monday we formally announced the 6 nominations for the first ever Coldwell Banker #HomeRocks Awards where we pay homage to the best songs about home over the last year. While we think ‘songs about home’ deserves its own Grammy category, we’re glad that we were able to open up voting to the masses; and with over 40,000 votes cast in less than 5 days the competition is fierce!

Our next nominee in the inaugural Coldwell Banker #HomeRocks Awards is Rapper/Singer/Actor and Toronto Raptors employee Drake – for his Michael Jackson-esque song “Hold On, We’re Going Home”.

Drake Best Songs About Home in 2013: Hold On, Were Going Home by DrakeNamed the best song of 2013 by the highly respected Pitchfork Media, “Hold On, We’re Going Home” is a smooth minimalist track that speaks to a yearning to return home. For Aubrey Graham (Drake), home is the only place where he can truly let loose, nurture those deep childhood connections and truly be himself.

As one of music’s undoubted most successful acts with the most top 10 songs to chart in 2013, Drake is always away from his native Toronto to promote his music and perform for his millions of fans. While he has “condos in Biscayne” and in California, he wears his hometown of Toronto on his sleeve. His love for “home” extends so far that in the midst of his burgeoning career he accepted a position with the Toronto Raptors as their Global Ambassador.

I go a lot of places. I dedicate a lot of my time and energy obviously to my craft and in everything I do I try to channel this city. I love this city more than anything in the world. I have the option to live anywhere I want, I always end up coming back home…no matter what.

We love “Hold On, We’re Going Home” a lot, and that feeling Drake captures about the elation we feel at the thought of being back home is perfectly captured in our :60 second new commercial that will premiere on the Grammys!

If you’d like Drake to take the award home, cast your vote below in the Coldwell Banker #HomeRocks Awards by clicking here and find out who the winner is on Thursday, January, 23rd.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
*Drake Image Courtesy of: National Post

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