In this episode of Open House on NBC, Sean Blankenship talks about how the heartwarming Homes for Dogs Project truly hits home for him. Meet Chuy.
Digital marketing has become an important component of advertising in many industries, but in real estate it is particularly essential because today's market is more global than ever.
The post How to Use Social Media to Sell Homes in a Global Market appeared first on Coldwell Banker Blue Matter.
Like many of us, home for Lorenzo Cain is all about family, laughter and good food. Unlike many of us, Cain also happens to be the reigning 2014 American League Championship Series MVP. While he is certainly a fierce competitor and teammate on the field, the Kansas City Royals center fielder is about as laid back as it comes at home. In between enjoying video games with friends and watching movies, “Lo-Cain” and wife Jenny’s newest excitement is their newborn son, Cameron. Like many new mothers, Jenny admits that her favorite room in the house is the baby room which she personalized and painted herself.
While the Royals came up just short in the 2014 World Series, the experience of the playoffs as a whole allowed Lorenzo to share his home with those who mean the most to him. His mother, a Florida native, used her son’s house as her own “home base” as she was able to see Lorenzo’s many playoff games, and help care for her infant grandson in the offseason. In each year that passes in the big leagues, it is clear how honored Lorenzo is to have the ability to give back to those who supported him – none more so than his mother, who he recently thanked by buying her a home of her own.
Being on the road offers its many difficulties, but knowing that his family and support system are secure at home gives Lo-Cain peace of mind when he throws on the #6 Royals’ jersey. Watch the video above to learn more about Lorenzo Cain at home, and click here to see the rest of the lineup of Coldwell Banker’s Home Field Advantage video series!
Header image via Flickr user Keith Allison.
The post Life At Home For Kansas City Royals Centerfielder Lorenzo Cain Is Truly A Family Affair appeared first on Coldwell Banker Blue Matter.
Last week we shared our latest TV commercial called “Catch”, that shows how tossing a ball in a yard creates memories of home that we carry with us always. You might not have played catch growing up, but there are countless other stories we can all tell about seemingly simple things that are hallmarks of our childhoods.
Join Vice President of Brand Engagement David Marine for a behind the scenes peek at how we came together to pull off this spot that will air in primetime on some of the most popular programs on television.
When you buy a home, you’re buying more than just four walls, you’re buying into a community. Our communities are an extension of our homes. They shape our upbringing, our memories and our daily lives. It’s where we walk the dog, it’s where we go to school, and it’s where we root on our local little league team.
Community is synonymous with home. This is particularly true for our network of Coldwell Banker real estate agents. Because in real estate where we work is also where we live.
That’s why Coldwell Banker is proud to be a title sponsor of the Play Ball initiative with SNY, which aims to give back to communities, specifically through youth sports programs. This baseball season, SNY is teaming up with Coldwell Banker and the Mets to award grants, donate equipment, conduct a clinic at Citi Field, invite youth to a Mets game and help provide employee volunteers for a league project.
Learn more about this sponsorship and the importance of community in the below segment featured first on LXTV Open House.
Looking for a community you can call home? Visit coldwellbanker.com today.
The post Coldwell Banker Teams Up with SNY on Play Ball Initiative appeared first on Coldwell Banker Blue Matter.
Let’s talk about tradition. It’s defined as “the transmission of customs or beliefs from generation to generation.” While traditions vary drastically from home to home and family to family, one thing remains the same — tradition and home go hand in hand.
Traditions often start with a story, so that’s how we’ll begin today. Once upon a time, my family sat down to dinner. Dad had just come back from a long business trip and was clearly happy to be home. As we enjoyed a home cooked meal, Dad looked around the dinner table and dramatically declared, “Isn’t it nice all sitting down as a family?” My sister and I rolled our eyes at our sentimental father, but sure enough the next evening, just as everyone sat down to the dinner table, my sister and I raced to say it first.
Isn’t it nice all sitting down as a family?
And he was right. It was. From that day forward, it became our version of grace. Every evening before anyone lifted a fork, we’d repeat that simple phrase. It was a blissful reminder that home, family and the stories shared over dinner were certainly worth appreciating.
I haven’t lived at home for several years now, but I still say our version of grace with my future husband. “Isn’t it nice all sitting down as [almost] family?” He, too, rolls his eyes. But, I know we’ll carry on the tradition when we have children of our own.
Tradition comes in so many different shapes and sizes. And sometimes, we don’t even realize we’ve created a new one. In Coldwell Banker‘s newest 2015 TV ad campaign, “Catch,” we see how the tradition of backyard baseball is passed down from one generation to the next.
What are some of the traditions in your home? Wearing matching pajamas on Christmas Eve? Baking Grandma’s secret chocolate chip cookie recipe? Throwing an annual 4th of July barbecue? Let us know in the comments below — we’d love to hear.
When you look at the life of your home, whether you have been there for 10 months or 50 years, those walls are filled with stories. Memories are embedded within the hardwood floors. Laughter can be heard in the doorways. And tears leave their mark in the entryway.
Our homes are an extension of who we are and it is where the greater story of our lives is written. In our latest TV commercial, called “Catch,” Coldwell Banker Real Estate is sharing one such story of home and how it shapes the person we become. And our story begins in the backyard with a simple game of catch.
I know some of my most vivid memories of home are not necessarily within the confines of the four walls where I ate and slept, but rather the outdoors. Wiffle ball tournaments in the backyard, playing epic games of HORSE in the driveway, water gun fights on the deck, and of course playing catch with my dad in the front yard. While these memories are my own I’m sure many of you reading this had it remind you of your own memories of home.
Those memories that people can relate to are the reason why we allow home sellers to share their stories on coldwellbanker.com through words, photos and videos. Because who knows the story a home can tell better than the ones who lived there? By working with a Coldwell Banker agent a seller can allow potential buyers to envision how their own memories can be made in that home through experiencing what the seller has to share.
Take a look at the ad below and see how we’re sharing one simple story that many can relate to and then visit coldwellbanker.com/stories to find other tales of home and learn how you can tell yours when you’re ready to sell only at coldwellbanker.com.
This week our Chief Marketing Officer, Sean Blankenship, one of PR Week’s Top 40 Marketing Innovators, appeared on Forbes CMO Network to talk about what’s new at Coldwell Banker.
You can watch his interview here.
In addition to our digital platform, Sean spoke about our brand new, canine-themed “Home’s Best Friend” campaign. If you love dogs and want to get involved in our partnership with Adopt-a-Pet.com, the “Homes for Dogs Project,” click here.
Lastly, make sure to look out for the Coldwell Banker “Home’s Best Friend” ad during this Sunday’s Academy Awards, and if you absolutely can’t wait until then you can watch this video.
Humans. We like to go into the world to do our exploring. To venture to work or school or just an outing. As we depart from our homes we leave not just the house behind, but often times much of what makes that place a home – our dogs.
Last year in the Coldwell Banker ad called, “Home Sweet Home,” we shared that feeling we all get when we’re on our way home. You know that feeling you get when you walk through the door, kick off your shoes and you can just relax because you’re home.
But what we didn’t show you is what was going on while you were gone and who was waiting for you on the other side of the door. This year, we’re taking a look at things from the view of man’s best friend who’s anxiously awaiting the arrival of their human home owners and the excitement that’s bottled up inside and bursting out as soon as you walk through the door.
No pet reacts quite like a canine when you come back home. Cats ignore you. The goldfish does the same thing it always does. Birds may chirp at you. But the pure joy and love a dog expresses when you come home is hard to replicate. Even children eventually ignore your homecomings, but not your dog.
We’ll be introducing our new commercial that celebrates home and the role that dogs play in making our home lives wonderful, but we want to be more than a company that makes good commercials. We want to be an organization that does good things. So we’ve created the Coldwell Banker Homes for Dogs Project.
The goal of the project is to find homes for 20,000 dogs this year by working with Adopt-A-Pet.com, the largest pet adoption network in North America. We will be working to promote this cause on our national website at coldwellbanker.com/dogs, through our social media channels and a nationwide PR campaign.
Dogs are not people, but there’s no doubt that they’re part of the family and what makes a house a home. Take a look at our TV spot we call “Home’s Best Friend” and see how we’re using our 108 years of experience helping people find a home to now help find homes for dogs too as part of the Coldwell Banker Homes for Dogs Project.
June was a big month for Coldwell Banker. If you didn’t know, we are still continuing with the roll out of our Home Field Advantage MLB partnership. We also announced our collaboration with BuzzFeed and we’re proud to be the first real estate company to do so. Our blog was also booming with great articles. To recap, here are our Top Five most viewed posts…
The World Cup is well on its way and there are a few reasons why we’re excited about the 2014 installment of arguably the greatest sporting event on Earth.
Bright ideas to brighten up your backyard fun.
Do you know the four steps to an almost seamless move?
Summer is finally here. Keep these ideas in mind for maximizing your warm-weather selling success…
The perfect dose of some of the most beautiful and incredible swimming pools from Coldwell Banker listings.
The Blue Matter Blog is updated daily. Be sure to check back regularly for the latest industry news, trends and more!