Life At Home For Kansas City Royals Centerfielder Lorenzo Cain Is Truly A Family Affair

Like many of us, home for Lorenzo Cain is all about family, laughter and good food. Unlike many of us, Cain also happens to be the reigning 2014 American League Championship Series MVP. While he is certainly a fierce competitor and teammate on the field, the Kansas City Royals center fielder is about as laid back as it comes at home. In between enjoying video games with friends and watching movies, “Lo-Cain” and wife Jenny’s newest excitement is their newborn son, Cameron. Like many new mothers, Jenny admits that her favorite room in the house is the baby room which she personalized and painted herself.

While the Royals came up just short in the 2014 World Series, the experience of the playoffs as a whole allowed Lorenzo to share his home with those who mean the most to him. His mother, a Florida native, used her son’s house as her own “home base” as she was able to see Lorenzo’s many playoff games, and help care for her infant grandson in the offseason.  In each year that passes in the big leagues, it is clear how honored Lorenzo is to have the ability to give back to those who supported him – none more so than his mother, who he recently thanked by buying her a home of her own.

Being on the road offers its many difficulties, but knowing that his family and support system are secure at home gives Lo-Cain peace of mind when he throws on the #6 Royals’ jersey. Watch the video above to learn more about Lorenzo Cain at home, and click here to see the rest of the lineup of Coldwell Banker’s Home Field Advantage video series!


Header image via Flickr user Keith Allison.

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Behind the Scenes of “Catch”

Last week we shared our latest TV commercial called “Catch”, that shows how tossing a ball in a yard creates memories of home that we carry with us always. You might not have played catch growing up, but there are countless other stories we can all tell about seemingly simple things that are hallmarks of our childhoods.

Join Vice President of Brand Engagement David Marine for a behind the scenes peek at how we came together to pull off this spot that will air in primetime on some of the most popular programs on television.

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Coldwell Banker Teams Up with SNY on Play Ball Initiative

When you buy a home, you’re buying more than just four walls, you’re buying into a community.  Our communities are an extension of our homes.  They shape our upbringing, our memories and our daily lives.  It’s where we walk the dog, it’s where we go to school, and it’s where we root on our local little league team.

Community is synonymous with home.  This is particularly true for our network of Coldwell Banker real estate agents.  Because in real estate where we work is also where we live.

That’s why Coldwell Banker is proud to be a title sponsor of the Play Ball initiative with SNY, which aims to give back to communities, specifically through youth sports programs. This baseball season, SNY is teaming up with Coldwell Banker and the Mets to award grants, donate equipment, conduct a clinic at Citi Field, invite youth to a Mets game and help provide employee volunteers for a league project.

Learn more about this sponsorship and the importance of community in the below segment featured first on LXTV Open House.

Looking for a community you can call home?  Visit today.

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Home: It’s Tradition.

Let’s talk about tradition. It’s defined as “the transmission of customs or beliefs from generation to generation.” While traditions vary drastically from home to home and family to family, one thing remains the same — tradition and home go hand in hand.

Traditions often start with a story, so that’s how we’ll begin today. Once upon a time, my family sat down to dinner.  Dad had just come back from a long business trip and was clearly happy to be home. As we enjoyed a home cooked meal, Dad looked around the dinner table and dramatically declared, “Isn’t it nice all sitting down as a family?” My sister and I rolled our eyes at our sentimental father, but sure enough the next evening, just as everyone sat down to the dinner table, my sister and I raced to say it first.

Isn’t it nice all sitting down as a family?

And he was right.  It was. From that day forward, it became our version of grace.  Every evening before anyone lifted a fork, we’d repeat that simple phrase.  It was a blissful reminder that home, family and the stories shared over dinner were certainly worth appreciating.

I haven’t lived at home for several years now, but I still say our version of grace with my future husband. “Isn’t it nice all sitting down as [almost] family?” He, too, rolls his eyes. But, I know we’ll carry on the tradition when we have children of our own.

Tradition comes in so many different shapes and sizes. And sometimes, we don’t even realize we’ve created a new one. In Coldwell Banker‘s newest 2015 TV ad campaign, “Catch,” we see how the tradition of backyard baseball is passed down from one generation to the next.

What are some of the traditions in your home? Wearing matching pajamas on Christmas Eve? Baking Grandma’s secret chocolate chip cookie recipe? Throwing an annual 4th of July barbecue? Let us know in the comments below — we’d love to hear.

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Every Home Has a Story

When you look at the life of your home, whether you have been there for 10 months or 50 years, those walls are filled with stories. Memories are embedded within the hardwood floors. Laughter can be heard in the doorways. And tears leave their mark in the entryway.

Our homes are an extension of who we are and it is where the greater story of our lives is written. In our latest TV commercial, called “Catch,” Coldwell Banker Real Estate is sharing one such story of home and how it shapes the person we become. And our story begins in the backyard with a simple game of catch.

I know some of my most vivid memories of home are not necessarily within the confines of the four walls where I ate and slept, but rather the outdoors. Wiffle ball tournaments in the backyard, playing epic games of HORSE in the driveway, water gun fights on the deck, and of course playing catch with my dad in the front yard. While these memories are my own I’m sure many of you reading this had it remind you of your own memories of home.

Those memories that people can relate to are the reason why we allow home sellers to share their stories on through words, photos and videos. Because who knows the story a home can tell better than the ones who lived there? By working with a Coldwell Banker agent a seller can allow potential buyers to envision how their own memories can be made in that home through experiencing what the seller has to share.

Take a look at the ad below and see how we’re sharing one simple story that many can relate to and then visit to find other tales of home and learn how you can tell yours when you’re ready to sell only at

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Coldwell Banker CMO Sean Blankenship on Forbes

Did you know we got a makeover? In fact, we re-launched our entire digital platform this past fall and created a suite of digital tools to benefit sellers, buyers and agents.

This week our Chief Marketing Officer, Sean Blankenship, one of PR Week’s Top 40 Marketing Innovators, appeared on Forbes CMO Network to talk about what’s new at Coldwell Banker.

You can watch his interview here.


In addition to our digital platform, Sean spoke about our brand new, canine-themed “Home’s Best Friend” campaign. If you love dogs and want to get involved in our partnership with, the “Homes for Dogs Project,” click here.


Lastly, make sure to look out for the Coldwell Banker “Home’s Best Friend” ad during this Sunday’s Academy Awards, and if you absolutely can’t wait until then you can watch this video.

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Home is Where the Dog Is

Humans. We like to go into the world to do our exploring. To venture to work or school or just an outing. As we depart from our homes we leave not just the house behind, but often times much of what makes that place a home – our dogs.

Last year in the Coldwell Banker ad called, “Home Sweet Home,” we shared that feeling we all get when we’re on our way home. You know that feeling you get when you walk through the door, kick off your shoes and you can just relax because you’re home.


But what we didn’t show you is what was going on while you were gone and who was waiting for you on the other side of the door. This year, we’re taking a look at things from the view of man’s best friend who’s anxiously awaiting the arrival of their human home owners and the excitement that’s bottled up inside and bursting out as soon as you walk through the door.

No pet reacts quite like a canine when you come back home. Cats ignore you. The goldfish does the same thing it always does. Birds may chirp at you. But the pure joy and love a dog expresses when you come home is hard to replicate. Even children eventually ignore your homecomings, but not your dog.


We’ll be introducing our new commercial that celebrates home and the role that dogs play in making our home lives wonderful, but we want to be more than a company that makes good commercials.  We want to be an organization that does good things.  So we’ve created the Coldwell Banker Homes for Dogs Project.

The goal of the project is to find homes for 20,000 dogs this year by working with, the largest pet adoption network in North America.  We will be working to promote this cause on our national website at, through our social media channels and a nationwide PR campaign.

Dogs are not people, but there’s no doubt that they’re part of the family and what makes a house a home. Take a look at our TV spot we call “Home’s Best Friend” and see how we’re using our 108 years of experience helping people find a home to now help find homes for dogs too as part of the Coldwell Banker Homes for Dogs Project.

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Did You Read These 5 Trending Posts in June?

June was a big month for Coldwell Banker. If you didn’t know, we are still continuing with the  roll out of our Home Field Advantage MLB partnership. We also announced our collaboration with BuzzFeed and we’re proud to be the first real estate company to do so. Our blog was also booming with great articles. To recap, here are our Top Five most viewed posts…

Three Reasons Why We Love the World Cup

The World Cup is well on its way and there are a few reasons why we’re excited about the 2014 installment of arguably the greatest sporting event on Earth.

Six Unique Ways to Light Up Your Backyard

Bright ideas to brighten up your backyard fun.

How to Plan a Successful Move with Children

Do you know the four steps to an almost seamless move? 

Three Ways for Home Sellers to Maximize Showings in the Summer

Summer is finally here. Keep these ideas in mind for maximizing your warm-weather selling success…

15 Beautiful Backyard Swimming Pools

The perfect dose of some of the most beautiful and incredible swimming pools from Coldwell Banker listings.

The Blue Matter Blog is updated daily. Be sure to check back regularly for the latest industry news, trends and more!

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3 Reasons Why We Love the World Cup

According to a recent poll conducted by ESPN, Major League Soccer is now just as popular as Major League Baseball among Americans aged 12-17. With the rise of a domestic soccer league in the United States and the increased exposure we now have to the top flight European soccer leagues; the sport most beloved throughout the world is finally starting to catch on in the United States.

While the Superbowl and World Series garner an immense amount of viewership, the quadrennial event known as the World Cup is a spectacle rivaled by none other. In fact, it has been reported that half of humanity tuned in to watch at least one game during the 2010 World Cup; and experts are predicting an even larger audience for 2014. The game certainly is beautiful, and the tournament is always riveting – but there a few other reasons why we love the World Cup.

1. It’s about Home

At Coldwell Banker we believe that home is everything. Our homes are where we’re from, where we feel safe, and is a reflection of who we are. Each of us belong to a home with walls and nails and our loved ones in it, but we also belong to a home much bigger than the one we come home to each night. And that home is our country – wherever that may be for you. For one month, 23 players from 32 nations wear their country’s colors and do their best to represent the determination, character, passion, and resilience of their people. And for one month, despite whatever differences that may divide people of any given country, we all gather together side by side in plazas, pubs and homes, and root for our respective countries. Our home. It also gives us the ability to take a look back and appreciate where we came from as well. Whether we had grandparents who moved to the United States from Italy, or ancestors who migrated from Spain to Puerto Rico - often times the World Cup offers us the chance to also pull for countries who  hold a special place in our family’s story.

2. Video Content is King

As marketing guru Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell”. We feel like there is no more powerful medium than video to tell beautiful and engaging stories. Whether it’s our videos from our International Film Festival, Homefield Advantage series or the tens of thousands of agent and listing videos on our digital platforms – we know that video is an unparalleled way to connect with people in 2014.

The ramp up to the World Cup has seen a flood of engaging video content that connects with both avid and casual fans. While I’m sure many of the other participating countries have done so, US Soccer has embraced the power of video to tell stories and build a connection between American fans and the 23 young men on this year’s team. They recently released a video series titled: “One Nation. One Team. 23 Stories” that illustrates how powerful simple video can be.

3. It will be the most “Social” event in history

Lewis Wiltshire at Twitter recently told The Guardian that “the 2010 World Cup was the largest period of sustained activity for any event in Twitter’s history”. With that being said, there have already been more tweets generated about this World Cup before a ball has been kicked than for the entire tournament in 2010. From players engaging with fans on Instagram and Twitter, to broadcast analysts actively engaging with fans across the major social platforms; Social Media is no longer on the periphery – but an integral part of the World Cup experience in 2014.

We love this because social is at the heart of everything we do at Coldwell Banker. Whether it be having meaningful conversations with consumers and our network via our #HomeRocks hashtag that we added to the end of our commercial, to posting MTV Cribs-like pictures of homes on Instagram, to holding user generated video contests on YouTube – we love the way social allows for authentic two way conversations.

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The true power of sport is that it is about more than just the game that gets played. It’s about the underdog. It’s about passion, dedication, persistence, belief and buying into being a part of something greater than just ourselves. We love the World Cup and are eagerly anticipating the magical moments that are assuredly to come in the games that will be played. But we also love the World Cup because of how it wonderfully reflects our society and how so much can change within four short years. Online video has exploded, Social Media has become ubiquitous and we’ve fully embraced the second (and third) screen. Everything changes and so have we. The World Cup highlights the best part of the human spirit and shows us how despite our differences, we are all very similar. We wish whoever you route for the best luck! Who do you have winning the tournament?

*Soccer field image courtesy of Paullus23
* Plaza image courtesy of Daily Mail UK

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